Recently, the social media was blazing with negative tweets on chips and snacks brand Bingo’s latest advertisement featuring Ranveer Singh as the netizens thought that the ad was in bad taste and took a dig at late actor Sushant Singh Rajput.
To the allegations, the company has released a statement saying it “a completely false, erroneous and mischievous message is being posted/ circulated alleging that an advertisement of Bingo is making fun of a late Bollywood celebrity.”
The full statement of the brand read as follows:
“A completely false, erroneous and mischievous message is being posted/ circulated alleging that an advertisement of Bingo! is making fun of a late Bollywood celebrity.
Such kind of erroneous messages are knowingly spreading falsehoods. We request you not fall prey to such mischievous posts. The recent Bingo! advertisement was shot more than a year ago in October 2019. It is being aired this year because of delay in the launch of Bingo! Mad angles Cheese Nachos and Bingo! Mad Angles Pizza due to the Covid-19 pandemic.”
The video titled, ‘Beta kya plan hai,’ showed Ranveer Singh attending a house party when an elder person asks him about his future plans. Soon, several uncles and aunties suggest ideal plans while Ranveer, after having a Bingo chip, utters some scientific terms like ‘photon,’ ‘algorithm,’ and ‘paradox’ to shut down the mouth of his relatives. And as soon as the confused relatives walk away, Ranveer reveals that the only solution to such tricky questions is by using a ‘mad angle.’
But it seems that the advertisement has been interpreted in a different way as the social media users took offence at it considering how words like ‘photon’, ‘algorithm’ and ‘paradox’ often used by Sushant Singh Rajput in his Instagram posts and interviews, was included in the script in a fun way.
Hence, the advertisement led the fans Sushant Singh Rajput believe that Ranveer was making fun of Sushant and so they demanded that the advert4istement must be pulled down and also trended #BoycottBingo to express their anger over the ad.
However, the recent statement by the company has cleared the air around the misunderstanding.