Don't we all promote brotherhood', asks Divya Dutta after Tanishq ad taken off air 1

Don’t we all promote brotherhood’, asks Divya Dutta after Tanishq ad taken off air

Actor Divya Dutta, who had given the voice over to the latest Tanishq ad on interfaith marriage, on Tuesday, said it was disheartening that the jewellery brand withdrew the commercial following a backlash as unity in diversity forms the core of the country’ value system.

The 43-second commercial, which led to the hashtag #BoycottTanishq trending on Twitter, shows a pregnant woman being led to her bridal shower, a Hindu custom called ‘godh bharai’, by a Muslim woman who is her mother-in-law.

When a Twitter user asked Divya if it was her voice in the commercial, the actor replied, “Yes it’s my voice. It is sad it’s taken off air. I loved it.”

Commenting on Dutta’s post, another user said, “Nothing against you but what’s wrong is wrong.” To this, Dutta responded, “But sir don’t we all promote brotherhood?? We as India are all about that. That’s our soul sir. Unity in diversity bachpan mein sunte the. Aise to kitne ads hote the. Koi kuch nai kehta tha… par chalein sabke apne vichar (We were taught about unity in diversity during our childhood. There were so many ads like this. Nobody ever said anything against them. But everyone has their own views).”

Many accused Tanishq of promoting “love jihad” and “fake secularism”, with the commercial.

Tanishq first disabled comments and likes/dislikes on its ad on YouTube, and on Tuesday withdrew the video altogether.

Antara Das

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