Late on Saturday, Amitabh Bachchan took to his Twitter handle to announce the beginning of his TV show, Kaun Banega Crorepati (KBC)’s Season 12 by retweeting the Sony Tweet.
Amitabh Bachchan has shot for the upcoming season from the confines of his home in the wake of the COVID-19 pandemic.
He retweeted the short video to announce the opening of the registration for the show. Big B wrote, “ji… its coming back to you again soon.” Sony TV had written the tweet in Hindi, “Har cheez ko break lag sakta hai par sapnon ko break nahee lag sakta hai. Aapke sapnon ko udaan dene phir aa rahe hain @SRbachchan lekar #KBC12. Registrations shuru honge 9 May raat 9 baje se sirf Sony TV par (There can be break to everything, but not to your dreams. To give wings to your dreams, Amitabh Bachchan is coming back on your TV screens with KBC 12. Registrations will start from 9th May at 9 p.m. only on Sony TV.)”
The video shows Amitabh Bachchan in his charismatic self as he says, “nukkad ki chai ko, chai par hone wali ‘Hi-Hello’ ko, sarkon ke saath yaari ko, triple seat sawari ko, office wali chaakri ko, aadhi raat ki tafri ko, shopping mall ke pyar… lekin ek cheez hai jisse break nahin lag sakta, sapnon ko (the tea at the nearby tea-stalls, the conversations on that cup of tea, the connections with the streets, the triple seat on two-wheelers, the 9-5 office jobs, the late night gossips with friends, the romance in the shopping mall… All these can come to a break, but there’s no break to your dreams).”
Filmmaker Nitesh Tiwari remotely directed the registration promo featuring the Big B, where the actor invites KBC aspirants. “Har cheez ko break lag sakta hai, sapno ko nahi (everything can take a break, but not dreams),” he announces.
“Each year, when we start deliberating about KBC, we go through various insights that may trigger an impactful narrative. This time, however, the very environment that we are in, sets the context of the film,” said Tiwari.
“KBC is not just a game/quiz show for people. It’s more than that. It’s an opportunity to realise one’s dreams. One doesn’t stop dreaming given the adversity. In fact, the dreams only become more significant, and that was the trigger for this film.”
“Shooting this film was a challenge, though. First, I shot a scratch film with myself and shared it with Mr Bachchan, for him to get an idea about my vision.”
He added, “After which, Mr. Bachchan shot the entire film at his own home, all by himself. I hope this campaign strikes a chord with the audience and they participate wholeheartedly;”
Amit Raisinghani, Head, Business Planning and Communication, Sony Entertainment Television said, “We are certainly excited to announce the 12th season of our iconic show Kaun Banega Crorepati. And for the first time in the history of KBC, the entire screening and selection will be managed digitally.”
The show will be produced by StudioNEXT, and the selection process will be conducted digitally, through SonyLIV.
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