Akshay Kumar Dominates TV Ad Charts with 22 Daily Hours, Outshining Shah Rukh Khan, as Rupali Ganguly Surpasses Ranveer Singh in Thrilling Top 10 Rankings

“Star Power Unleashed: Bollywood Icons and MS Dhoni Dominate TV Ad Visibility in 2024”

In the dynamic world of Bollywood, the measure of an actor’s stardom extends beyond their film success to include their presence in advertisements. According to the TAM AdEx Celebrity Endorsement Report for the first half of 2024, the most visible celebrities on television are led by Akshay Kumar, who tops the TV ad charts with an impressive visibility of 22 hours per day. Close behind is Shah Rukh Khan, maintaining an average of 20 hours daily, with both stars holding a 5% share in the total number of ads.

Amitabh Bachchan, the ever-charming legend of Bollywood, follows with 16 hours of TV ad visibility daily. A surprising addition to the top tier is Rupali Ganguly, a television actress, surpassing Bollywood actor Ranveer Singh with 9.3 hours as compared to Singh’s 9.1 hours of visibility per day.

The list also features noteworthy appearances by other Bollywood personalities such as Ranbir Kapoor, Alia Bhatt, Sara Ali Khan, and Kiara Advani. Remarkably, Mahendra Singh Dhoni, the former Indian cricket team captain, remains a significant figure in celebrity endorsements, achieving 14 hours of TV ad visibility daily. He ranks higher than some of Bollywood’s finest, such as Ranbir, Alia, and Ranveer.

Here’s a snapshot of the Top 10 most visible endorsers on television from the report:
1. Akshay Kumar – 22 hours per day
2. Shah Rukh Khan – 20 hours per day
3. Amitabh Bachchan – 16 hours per day
4. MS Dhoni – 14 hours per day
5. Ranbir Kapoor – 12.4 hours per day
6. Alia Bhatt – 12 hours per day
7. Sara Ali Khan – 10.9 hours per day
8. Kiara Advani – 10.5 hours per day
9. Rupali Ganguly – 9.3 hours per day
10. Ranveer Singh – 9.1 hours per day