“Sonam Kapoor Champions Literary Brilliance: Elevating Stories from Page to Screen with MAMI’s Word to Screen”
Actress Sonam Kapoor is reaffirming her role as the brand ambassador for the MAMI Mumbai Film Festival’s unique initiative, Word to Screen. This pioneering platform connects publishers and the literary community directly with filmmakers and creators, allowing for the optioning of stories for films, TV, and digital media. Kapoor’s profound passion for literature and her astute sense for compelling narratives, evident in her cinematic choices, make her an ideal advocate for Word to Screen. This initiative explores the captivating synergy between written works and their on-screen adaptations.
Expressing her enthusiasm for the project, Kapoor remarked, “As an actor, I have always believed that a film is only as good as its script. It’s crucial to support writers and publishers through ecosystems like Word to Screen, where they can collaborate with filmmakers who can bring their stories to life dynamically and authentically. Being an avid reader, I am particularly drawn to roles that originate from books.” She further elaborated, “Such characters provide a depth that is essential to their transformation from the page to the screen. My involvement with Word to Screen is my way of giving back to the art I deeply cherish. I’m delighted to continue my association with MAMI’s Word to Screen and help bring some truly captivating narratives to the screen.”
Sonam Kapoor’s continued endorsement of this initiative not only highlights her dedication to fostering innovative storytelling but also underscores the importance of bridging the gap between the literary world and the film industry. This collaboration aims to foster a rich environment where creative ideas can flourish and evolve from written pages to engaging visual experiences.
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